Terms Of Service

Last updated: 11/10/2025

1. Identification of the Company.

These Terms of Service (hereinafter – the “Terms” or the “ToS”) are issued by SellMMO Group FZ LLE (14608/2019), a legal entity duly incorporated and licensed in the Fujairah Creative City Free Zone, United Arab Emirates, having its registered office at Office 1309, 13th Floor, Creative Tower, Fujairah, United Arab Emirates, PO Box 4422 (hereinafter – the “Company”, “we”, “us” or “our”).

The Company operates, administers and maintains a set of online environments, including but not limited to public-facing storefronts, influencer/white-label storefronts, embedded buyer journeys and related integrations, which together constitute the online platform (the “Platform”).

For the avoidance of doubt, the Company acts solely in the capacity of a technical aggregator and escrow facilitator enabling transactions between independent trading parties. The Company does not act, and shall not be construed as acting, as seller of record, vendor, publisher of game titles, or creator/issuer of in-game valuables or other digital deliverables that may be displayed or routed through the Platform.

2. Purpose and Normative Function of the Terms of Service.

The primary purpose of these Terms is to constitute the apex public instrument governing (i) access to, and use of, the Platform in any form, and (ii) the legal relationship between the Company and any person who visits, browses, registers on, or effects a purchase through, the Platform (each a “User”).

These Terms incorporate by reference, and give binding contractual effect to, all public buyer-facing and compliance-facing policies issued and published by the Company in its capacity as operator and administrator of the Platform, as each may be amended, restated or replaced from time to time, including, without limitation:

  • the Refund, Dispute and Buyer Protection Policy;
  • the Delivery and Fulfilment Policy;
  • the Return and Warranty Policy;
  • the Prohibited Items and Restricted Activities Policy;
  • the Anti-Money Laundering and Counter-Terrorist Financing Statement;
  • the Sanctions and Fraud Compliance Statement;
  • the Privacy and Cookie Policy (including any Cookie Notice).

For the avoidance of doubt, such policies form part of these Terms and shall be applied mutatis mutandis together with them; however, in case of any procedural or forum-related inconsistency between such a policy and Section 19 of these Terms, Section 19 shall prevail, save where nonwaivable consumer law requires otherwise.

In the event of any inconsistency between these Terms and explanatory materials shown in the Platform interface (including banners, tooltips, in-line notices or game-specific FAQs), these Terms and the above-named policies shall prevail.

It is the intention of the Company that these Terms shall operate as the central contractual source from which the more specific provisions of the above-named policies (in particular, provisions on delivery, refunds, disputes, warranties, sanctions, data protection and user conduct) derive their binding force vis-à-vis Users.

3. Public and Binding Effect; Personal Scope.

These Terms are of a public and generally binding character and apply to all categories of Users, including but not limited to:

  • natural-person buyers acquiring in-game valuables and other digital deliverables as defined and described in the Delivery and Fulfilment Policy, the Return and Warranty Policy and the Prohibited Items and Restricted Activities Policy (collectively, “Buyer(s)”);
  • influencers, affiliates or other partners using white-label storefronts operated by or through the Company;
  • sellers or service providers routed to the Platform from external peer-to-peer or marketplace environments, to the extent the transaction is executed through the Company’s escrow workflow;
  • unregistered visitors to the Platform, to the extent permitted by law.

By accessing, browsing or otherwise using the Platform, or by placing an order through any storefront operated or administered by the Company, the User irrevocably accepts these Terms and the above-named policies.

Where a User accesses the Platform on behalf of a minor or on behalf of a legal entity, such User represents and warrants that it has full authority to bind the respective principal; provided always that the eligibility and 18+ requirements set out in the section “Scope of Application, Territorial Reach and Eligibility” shall additionally apply.

No contradictory or alternative terms issued by a User shall apply, even if the Company does not expressly reject them.

4. Statement of Role and Non-Publisher Disclaimer.

The Company operates a technology-driven escrow-based marketplace workflow which synchronises with, or is capable of routing orders to, external peer-to-peer marketplaces and/or independent sellers.

The Company does not create, mint, own or publish any game-related digital content; does not act as a game publisher or game operator; and provides no assurances as to the continuity, availability or enforcement practices of any third-party game publisher or platform.

The Company’s role is limited to (i) provisioning of the transactional environment; (ii) receipt, conditional holding and release of funds under an escrow-like arrangement as further specified in the Refund, Dispute and Buyer Protection Policy; and (iii) performance of compliance, riskscreening and sanctions-screening functions as further specified in the Anti-Money Laundering and Counter-Terrorist Financing Statement and the Sanctions and Fraud Compliance Statement.

For the avoidance of doubt, delivery logic, acceptance windows and proof-of-fulfilment requirements exposed to Buyers in the buyer interface are aligned with and subordinate to the Delivery and Fulfilment Policy and the Refund, Dispute and Buyer Protection Policy.

Any bans, rollbacks, wipes or similar enforcement actions undertaken by a third-party game publisher or platform operator in respect of an item, account or in-game currency delivered through the Platform shall, unless expressly provided otherwise in the Return and Warranty Policy or another applicable public policy, remain outside the Company’s responsibility.

5. Relationship to Applicable Law

These Terms, and any non-contractual obligations arising out of or in connection with them, shall be governed by and construed in accordance with the laws and regulations applicable within the Fujairah Creative City Free Zone, United Arab Emirates, without prejudice to mandatory consumer-protection rules of the User’s habitual residence.

Where the User is resident in a Member State of the European Union or the European Economic Area, or in the United Kingdom, any mandatory provisions of that jurisdiction’s consumer-protection law (including, where applicable, rules on the supply of digital content and digital services) shall prevail over any conflicting non-mandatory provision of these Terms. In such case, the relevant remedies shall be exercised through, and in accordance with, the procedures laid down in the Refund, Dispute and Buyer Protection Policy, the Delivery and Fulfilment Policy and the Return and Warranty Policy.

Nothing in these Terms shall be construed as excluding or limiting any rights which cannot be excluded or limited under such mandatory laws.

To the maximum extent permitted by the aforementioned laws, the parties agree that the substantive rules of the Fujairah Creative City Free Zone shall supply the primary legal framework for the Platform.

6. Clarification on Digital-Only, In-Game Currency Nature of the Service.

The Platform is designed and operated exclusively for the facilitation of access to, ordering of and delivery coordination for In-Game Valuables (In-Game Assets) as defined in the Company’s public policies, including the Delivery and Fulfilment Policy, the Return and Warranty Policy and the Prohibited Items and Restricted Activities Policy.

For the purposes of these Terms, “In-Game Valuables” shall mean solely fungible in-game currencies and resources (including, without limitation, coins, gold, crystals, credits and analogous balance units) that exist exclusively within the runtime environment, servers, codebase or ecosystem of a multiplayer game or publisher platform and that confer consumable or accumulative value, effects or privileges strictly within such publisher environment, all as further described in the Company’s public policies.

For the avoidance of doubt, In-Game Valuables do not include: (i) game or service accounts; (ii) characters; (iii) equipment, gear or items; (iv) cosmetic or skin-type items; (v) access keys or licences; (vi) ancillary or boosting services; (vii) non-fungible tokens (NFTs) or comparable cryptoassets; or (viii) any other digital object that is not a fungible in-game currency/resource. Any such objects, if ever offered, shall be governed by separate, expressly published terms.

The Company does not represent, market or treat In-Game Valuables as securities, financial instruments, payment instruments, e-money, virtual assets or any other regulated financial product; they are game-related, publisher-bound digital units delivered only in the context of the respective game or publisher platform and subject to that publisher’s own EULA, terms of use and internal governance.

The legal characterisation, proprietary rights, transferability and enforceability of In-Game Valuables are determined exclusively by the respective game publisher or platform operator. The Company does not create, amend, interpret or enforce such publisher rules and shall bear no responsibility for their application.

Unless and until expressly stated otherwise by the Company, the Platform does not facilitate the sale, shipment or delivery of physical goods or any real-world property, and any appearance of such goods in the interface shall be deemed erroneous or subject to separate, product-specific terms.

In the event of any discrepancy between (a) a marketing, influencer or game-specific description on the Platform and (b) the definition and treatment of In-Game Valuables in the Company’s public policies, the definition and treatment in the Company’s public policies shall prevail.

Nothing in these Terms shall be construed as the Company creating, transferring, guaranteeing or vesting title to any real-world property or regulated financial asset by facilitating the transfer or delivery of In-Game Valuables.

7. UAE Provider Disclosure and Bilinguality.

In accordance with the public-law requirements applicable in the United Arab Emirates to ecommerce and consumer-facing service providers, the Company hereby confirms its status as a licensed entity within the Fujairah Creative City Free Zone, operating under License No. 14608/2019, from Office 1309, 13th Floor, Creative Tower, Fujairah, United Arab Emirates, PO Box 4422.

For Users accessing the Platform from within the UAE, the Company may publish or make available an Arabic-language disclosure page mirroring the substance of this Preamble and other key public policies; such Arabic version shall be deemed informative and shall not derogate from the English version, save where UAE mandatory rules require Arabic.

Users acknowledge that certain UAE supervisory or free-zone authorities may request additional information regarding specific transactions for anti-money-laundering, counter-terroristfinancing or sanctions-screening purposes, and the Company reserves the right to cooperate with such authorities in accordance with the Anti-Money Laundering and Counter-Terrorist Financing Statement and the Sanctions and Fraud Compliance Statement.

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